Tag lines - ever heard of them? I hadn't until a few years into my journey as a writer. They're the words, usually placed on the front cover of a book, that hint at the story within.
For example, on the front cover of my first book, VENGEANCE BORN (Bk#1 in the Light Blade series), the tag line reads:
HER LINEAGE IS BOTH A BLESSING AND A CURSE
ALLIANCE FORGED (Bk#2 in the Light Blade series), the tag line is:
HER FAITH IS HIS SALVATION
They hint at something within the book or a theme of the book. In the case of VENGEANCE BORN, the tag line reveals a hint about the heroine's bloodline. In ALLIANCE FORGED, it's a play on the heroine's occupation (she's a priestess) and the role she plays to save the hero.
Tag lines aren't easy to come up with either - sometimes it might take a couple of weeks to create something that could be only a few words long of a phrase. Ask me how I know! LOL
When one is created, the cover copy crew, author and editor all consider things like the themes within the book, the occupations of the characters, secrets, events that happen in the book, elements/personalities of the characters.
And while tag lines might not seem like much in the grand scheme of getting a book published, it adds a layer of meaning to it that's quite underrated. I know I certainly appreciate them more now that I know the process that goes into creating them!
Let have a look at some others.
One drop can kill you...
or thrill you...
Sworn to vengeance.
Blinded by love.
Her next jump may be her last.
The city is alive tonight...
and it's her job to keep it that way.
The change was only the beginning.
Slave. Sword-wielder. Spy.
Some girls have all the luck.
So, next time you take a look at the front cover of a book, check out the tag line and take a moment to appreciate the time and effort that goes into creating them.
Have you found any clever tag-lines?